Search Engine Optimization

Search engine optimization is the fine art of getting your web site or blog ranked highly on Internet search engines and directories. Keywords are your key to improving your online marketing.

What is the purpose of your web site or blog? Is it to advertise your business? Attract customers? Provide an online presence for your company? Make a list of what you are trying to accomplish, then another of the words people might use to find you. It's important to think like your customers and avoid jargon. When I write about computers I do my best to keep the technobabble to a minimum. People won't be searching for "restarting a Windows XP workstation," they'll look for "computer help".

Keywords can be inserted into the code of your web site, where search engines will notice them. You should also include a brief description of your site's purpose, or what I like to describe as your mission statement. Think of it as the electronic version of your 30-second elevator speech. This is what's displayed when people see your site on Google or Yahoo. By using keywords common to your business, your rankings will improve.

The real secret to reaching number one on search engines is, of course, money. Google, Yahoo and other search engines have paid programs you can use to boost your ratings. As with any marketing, you have to watch your dollars wisely. You might want to experiment with paid rankings but be sure to compare effectiveness to cost.

Next month I'll teach you about Troubleshooting Wireless Networks. Don't forget to subscribe to Tech Tips for bonus tips and tricks plus the latest computer news.

Posted byTriona Guidry at 11:07 AM  

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